The demand for kosher-certified products has increased dramatically over the past few decades. There has been steady growth in the availability of certified kosher items on the market.
"The kosher market is the fastest growing segment of the food industry—valued at $13 billion and expanding by more than 10 percent each year. Placed side-by-side on the shelf, kosher products sell 20 percent better than competing non-kosher brands." (Lubicom Kosher analysis; 2003–2013)
The appeal of kosher foods is not limited to any one ethnic group. One-fifth of the world’s population seek kosher products to fulfill their religious obligations. While vegetarians, vegans, as well as millions of other consumers are seeking healther and safer food products, 3 out of 5 shoppers buy kosher food for higher quality and increased food safety. (Lubicom Kosher analysis; 2003–2013)
According to data compiled by Lubicom Marketing and Consulting, LLC, in September 2011:
* Kosher-certified ingredients used to manufacture goods for the kosher marketplace in the U.S. alone are valued at $370 billion
* Over 8,000 new products are introduced into the kosher market annually worldwide
* Over 10,000 US companies produce products for the kosher market
* Consumers today can choose from 135,000 different kosher-certified retail food products, a marked increase from 1977 when less than 2,000 such products were certified kosher
* Consumers in the US are spending over $12.5 billion annually on "traditional" kosher food products
* 7.5 million of all consumers claim “kosher is better.”
This is a billion dollar market that is being passed up without certification.
RIK is not affiliated with Lubicom Marketing Consulting and has not independently verified these statements